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Microsite

What is a Legal Microsite?

A microsite is a website focused on an idea or service and provides useful information about that idea or service. A microsite can be an easy-to-scan resource with a clean and clear path to the information being sought after. Example: A medical malpractice law firm looking to grow in an area of spine and brain injuries may develop a (TBI) traumatic brain injury microsite.

How is a Microsite going to benefit me?

Benefits:

  • New client generation
  • Increased keyword exposure
  • Direct focus
  • Editorial value
  • Branding purpose
  • Topic specific

Added Value

Microsites can also be useful when using a vanity domain name. A vanity domain name can be very easy for average users to remember since the domain is more or less what they search for (i.e. newyorkcorporatelawyer.com). Vanity domain names, when used correctly with high quality and unique content, may even help S.E.O. With major keywords in the actual domain name, the likelihood that the microsite ranks high in the search engine results is strong.

Content Management System... You Control

If you can create a word document, you can operate our content management system (CMS). We add a CMS to allow you to make changes in your content, create a page, or update/remove pages. You can change and edit all pages within your microsite. These changes appear instantly.

Grab Audience Attention

A custom-built microsite can generate opportunities to grab your audience through visual components such as professional designs and images, as well as the use of techniques like typography, layout, user-experience/interaction-specific design, etc...

Standard
  • multiple pages; each page correlates to an area of practice
  • static pages, content, and "call-to-action" banner
  • text content may be minimally customized
  • generic design and stock images
Gold
  • banner becomes a slider (or a cycling banner; 3-5 slides with possible text captions)
  • optional "on-page-load" testimonials (randomizes testimonial when page is loaded)
  • custom images (of the lawyer/firm) and customized text content
  • minor layout and color customizations
Platinum
  • mobile-optimized display of pages
  • testimonials (or any randomized content) can "cycle through" after page has finished loading
  • design can be themed/customized to imitate existing websites or brands; additional design elements, layouts, and effects added
Package Level Comparison Table Standard Gold Platinum
text/image content
banner
template design with minimal customizations    
customized design  
slider  
randomized testimonials  
cycling/rotating testimonials    
existing brand/site imitation    
additional/special design elements and effects    
mobile-optimizion    
text-magnifier widget